Fred Segal has announced that Ziba Beauty’s “The Art of Threading” brow threading studio will be located in the retailer’s NewBeauty space as of November 1st.

“Threading is one of the most sought-after solutions for brow shaping in the U.S.,” says Steffanie Attenberg, vice president, group publisher, NewBeauty. “It was a natural fit to partner with the innovators of this art form to bring a results-driven beauty treatment to NewBeauty at Fred Segal.”

Ziba Beauty also has a product division, Sumita Beauty, which includes skincare, cosmetics and body art. The company has been in business for 25 years, and operates 15 studios which shape over one million brows every year. They are also known for the “Art of Mehndi” –especially among its celebrity clientelle that includes Madonna, Liv Tyler and Gwen Stefani.

“Our vision is to be the global leader in brow and body artistry though The Art of Threading and The Art of Mehndi,” said Tonya Giver, general manager, Ziba Beauty & Sumita Beauty. She explained, “To achieve that, we have designed a solid franchise program that will help us reach our goal of 501 studios by 2021, as well as one-of-a-kind progressive curriculums. We will launch through our Ziba Academy in California and as part of accredited esthetic university programs in the UK beginning spring of 2013.”